String Theory, Agency / Creative,

Description

This cinematic brand film for Hyundai titled Future Positive was produced by Supernormal, with post-production by Supernormal and agency support from String Theory. The video opens with sweeping aerial shots of rolling grassy hills under an overcast sky before transitioning to a man rowing a boat across a tranquil lake. Additional scenes feature architectural details, moody landscapes, and introspective character moments captured in a dramatic, narrative-driven style. The colour palette is muted and cool, emphasising the atmospheric weather and natural surroundings.

Style

Horizontal, Cinematic, Desaturated

Techniques

Slow motion

Industries

Electric / EV

Color

Background

Lake

Context

Brand Film / Corporate Video