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BrandFuture Fair
ProjectBrand Identity
People standing outside a building storefront displaying bright red and yellow Future Fair signage in the window

Future Fair Brand Identity 2022

Associated creatives

DoThings
DoThingsGraphic Design
Keenon Perry
Keenon PerryPhotography

Tags

future fair storefront signagefuture fair signagestorefront signagered graphic signyellow graphic signfuture fair brand identity

Description

This image captures a group of people standing outside a dark brick building storefront featuring large, bold red and yellow signage reading Future Fair in the window. The composition emphasizes the contrast between the silhouetted figures in the foreground and the vibrant graphic panels displayed behind the glass. Natural lighting highlights the urban architectural details and the varied casual attire of the pedestrians. Photographed by Keenon Perry with graphic design by DoThings, this shot forms part of the brand identity project. The street-level perspective establishes an observational, documentary feel for the commercial environment.

Style

Documentary, Horizontal, Commercial, Desaturated

Techniques

Analogue / film, Natural light

Industries

Specialty Retailers

Color

Jet Black (50%)
Crimson (50%)

Background

Retail Storefront

Context

Advertising Campaign