Chet Lo Futile 2025

About

This video project titled Futile for brand Chet Lo features art direction by Nicole Yingming Chen. The video opens with a close-up of a vintage fan and a woman's foot in heeled sandals stepping among scattered confetti and straw. A woman with dark hair wearing a sleeveless textured white dress stands in a large industrial studio with white brick walls and a closed roller door. She holds a broom and sweeps the debris across the concrete floor. Natural light streams in from windows on the side, illuminating the dust motes and confetti.