Logo
  • Home
  • ·Media
  • ·Futile project by Chet Lo and Nicole Yingming Chen
ProjectFutile

Nicole Yingming Chen, Art Director, London

Associated creatives

Tags

Description

A short, cinematic film features an East Asian woman with reddish hair in a textured, dark grey long-sleeve top and a blue and grey color-blocked skirt. The model interacts with a wooden table, placing newspaper underneath a short leg to level the furniture. The setting is minimal, characterized by plain white walls and a concrete floor. Close-up shots reveal the intricate, bumpy texture of her top and her focused facial expression while adjusting the table leg. The lighting is soft and natural, emphasizing the quiet, deliberate actions and the interplay of materials.

Style

Editorial, Cinematic, Lifestyle

Techniques

Live-action Technique, Analogue / film, Natural light

Industries

Luxury Fashion Houses