Nicole Yingming Chen, Art Director, London

Description

This experimental fashion video for the project Futile features designs by Chet Lo and art direction by Nicole Yingming Chen. The scene captures an Asian woman wearing a dark textured shirt and tie, interacting with domestic objects in a sparse room with white walls and a concrete floor. The cinematography adopts an analogue aesthetic with soft lighting and intimate close-ups on hands, furniture, and materials. Throughout the sequence, the subject moves through the minimalist interior, adjusting table legs with stacked newspapers and examining objects closely. The colour grading emphasises muted tones with blue and dark grey contrasts.

Style

Documentary, Horizontal, Tone & Emotion Style, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

White Seamless

Context

Brand Film / Corporate Video