Kode UK, Production,

Description

This dynamic commercial video for the Puma project titled 'Fuel Your Fast' showcases high-performance sports footwear and athletes in a sleek, high-tech studio environment. Created by agency 20Something and produced by Kode UK, the fast-paced sequence incorporates thermal imaging effects, glowing light trails, and athletic action shots on both a dark stage and a green pitch. The visual narrative emphasizes speed and innovation through vibrant blue and magenta colour grading, dynamic camera angles, and sharp product close-ups.

Style

Horizontal, Action, Cinematic, Saturated, Neon

Techniques

Animation, Slow motion, VFX / visual effects

Industries

Sportswear

Color

Background

3D Rendered Scene

Context

TVC / TV Commercial