Chloe Brooker, PR,

Description

The Fuel Fit campaign video for Liquid I.V. showcases a series of dynamic shots featuring models wearing branded blue and white performance jackets. Set against industrial backdrops with stacked tires and metal garage doors, the video combines vibrant streetwear aesthetics with sporty outerwear. Close-up shots highlight custom jacket details, zippered pockets, and branded patches while maintaining an energetic pace. The color palette centers on striking royal blue, white, and black tones with retro VHS visual styling throughout.

Style

Vertical, Action, Cinematic, Monochrome

Techniques

VHS / lo-fi

Industries

Sportswear

Color

Background

Garage

Context

Advertising Campaign