Front of House Brand Identity 2022

About

An animated outdoor billboard video displays changing graphic creative for Front of House, created by Saint-Urbain as part of their Brand Identity project. The screen transitions between vibrant pink and yellow backdrops featuring bold typography, website addresses, and dynamic illustrations of food items including donuts, ice cream sundaes, pancakes, and computers. The billboard is mounted outdoors on a brick and concrete structure with graffiti markings and a reflective glass building in the background. The motion graphics loop smoothly through different promotional messages highlighting off-menu digital collectibles and web3 neighborhood announcements.