ALTO, Agency / Creative,

Associated creatives

Description

This commercial video for Life360 titled Fridge Super Bowl, created by ALTO, features a dramatic and tense domestic scene. An adult woman with red hair enters a domestic kitchen, discovers a fallen refrigerator blocking the room, and expresses shock. She then kneels on the floor amidst scattered groceries, interacting with her smartphone to check a family tracking app. The lighting is moody and dim, emphasizing the domestic setting with a wooden staircase and tiled kitchen surfaces in the background. The cinematography captures the unfolding narrative with suspense and cinematic polish.

Style

Humorous, Horizontal, Cinematic, Earthy

Industries

Apps & Digital Platforms

Color

Espresso (50%)

Off-Black (50%)

Background

Kitchen

Context

TVC / TV Commercial