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  • ·Frida Karlsson in Adidas Lunar Luxe Collab
BrandAdidas
ProjectLunar Luxe Collab
Frida Karlsson wearing a purple Adidas tracksuit standing beside a large futuristic vehicle wheel in an outdoor lot.

Adidas Lunar Luxe Collab 2025

Associated creatives

Julien Boudet
Julien BoudetPhotographer
Frida Karlsson
Frida KarlssonTalent

Tags

frida karlssonwoman in purple tracksuitpurple tracksuitpurple sweatpantscropped half zip pulloverhalf zip sweatshirtpurple activewearadidas tracksuit

Description

Athlete Frida Karlsson poses standing outdoors for the Adidas Lunar Luxe Collab campaign, captured by photographer Julien Boudet. She is styled in a monochrome deep purple activewear set consisting of a cropped half-zip pullover and relaxed-fit wide-leg sweatpants, paired with light-toned athletic sneakers. To the right of the frame, a large futuristic vehicle wheel with chunky tread sits parked against a concrete partition and a reddish-brown paneled wall under clear natural sunlight.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Violet (80%)

Background

Carpark

Context

Advertising Campaign