Peter Citroni, Creative Director,

Description

This vertical campaign image for Freedom's Spring 24 project features a man relaxing comfortably on a modern outdoor beige sofa set outdoors in a sunlit garden. In the foreground, a low wooden coffee table holds a glass platter filled with fresh pears under warm, natural daylight. The background displays lush greenery, manicured hedges, and a rustic stone wall structure. The composition is art-directed by Peter Citroni, photographed by Levon Baird, with set design by Savanna Co and make-up by Nadine Monley.

Style

Vertical, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Specialty Retailers

Color

Background

Garden

Context

Advertising Campaign