Serviceplan, Agency / Creative,

Description

This motion graphics video created by Serviceplan for the brand Freedom Grams presents a stark, minimalist black background featuring white sans-serif typography. The animation lists names of individuals incarcerated for non-violent cannabis charges alongside corresponding amounts of cannabis in grams, which incrementally increase. As the sequence progresses, the data display shifts and transitions into the bold campaign message free all cannabis prisoners before revealing the official website URL. The clean typographic layout and stark contrast emphasize the statistical data regarding cannabis sentencing.