Freedom Furniture Aw23 2023

Description

This commercial campaign image for Freedom Furniture's Aw23 project, photographed by Victoria Zschommler and styled by Justin Woo, features a woman standing in the foreground wearing a sleeveless red dress. She gazes directly toward the camera with a neutral expression. Behind her, a vintage cream-colored convertible car is parked, filled with rolled rugs, pillows, and a draped textured blanket that spills out onto the pavement. The scene is set outdoors in an urban alleyway framed by heavy stone architectural columns, aged brick walls, and a large open archway overhead that reveals buildings in the background. The natural daylight casts a warm, subdued tone across the composition, highlighting the textures of the fabric, brickwork, and vehicle surface.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Natural light

Color

Background

Alley

Context

Advertising Campaign