Freedom Furniture Aw23 2023

Description

This commercial image for the Freedom Furniture Aw23 campaign, photographed by Victoria Zschommler with styling by Justin Woo, captures a staged outdoor scene. In the foreground, a woman with dark hair tied back wears a white top and yellow trousers, her figure partially blurred as she looks toward a parked bicycle. An orange bicycle stands on the pavement, its front basket filled with fresh oranges, while stacked cushions and a white lamp rest on a carrier over the rear wheel. The background features a textured dark wall with architectural details under natural lighting with warm undertones.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

E-commerce Platforms

Color

Background

Street

Context

Advertising Campaign