Fred Perry Fred Perry x Mastermind world 2024

Description

This black-and-white fashion campaign image for Fred Perry x Mastermind World features two models walking through an industrial interior space. Photographed by Jesse Glazzard with styling by Hannah Hetherington, the composition captures two models in motion wearing dark long-sleeve apparel with distinctive branded panels. The background consists of textured walls and a concrete floor, contributing to a raw and utilitarian atmosphere. The lighting is natural and directional, highlighting the textures of the clothing and the industrial environment.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Warehouse

Context

Advertising Campaign