Foxtrot Brand Identity 2023

Description

A large outdoor advertising billboard featuring the Chicago Style Hot Dog design for Foxtrot is mounted across the weathered red brick facade of a commercial building. The billboard consists of three vertical panels with yellow, red, and blue backgrounds displaying retro-styled graphics of hot dogs and typography. Below the main display, a street sign and black metal bike racks stand on the pavement in front of a dark doorway and a set of red metal stairs. Natural sunlight casts sharp shadows across the brick wall and the sidewalk. The scene captures an urban outdoor campaign setting.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Fast Food

Color

Background

Residential Building

Context

Out of Home (OOH)