Foxtrot Brand Identity 2023

Description

A large outdoor advertising billboard featuring the Chicago Style Hot Dog design for Foxtrot is mounted across the weathered red brick facade of a commercial building. The billboard consists of three vertical panels with yellow, red, and blue backgrounds displaying retro-styled graphics of hot dogs and typography. Below the main display, a street sign and black metal bike racks stand on the pavement in front of a dark doorway and a set of red metal stairs. Natural sunlight casts sharp shadows across the brick wall and the sidewalk. The scene captures an urban outdoor campaign setting.