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Brand
FOX
ProjectFIFA World Cup

FOX FIFA World Cup 2026

Associated creatives

Anomaly LA
Anomaly LAAgency / Creative

Tags

lifeguard showing tabletlifeguardshowing tabletwoman asking for helpwomanindoor swimming poolswimming pooltablet screensoccer match streaming

Description

This commercial spot created by FOX for the FIFA World Cup features a comedic scenario set at an indoor swimming pool. A distressed woman rushes to a lifeguard perched on an elevated chair, asking for help with a streaming device. The lifeguard calmly shows her a tablet displaying multi-view soccer matches. The indoor pool setting includes brick walls, lane markers, starting blocks, bleachers with seated patrons, and large windows bringing in natural light.