Brand
ProjectGo To Better Sleep
Klang Studios, Music / Sound,
Associated creatives
Tags
Description
This cinematic commercial for Forty Winks titled Go To Better Sleep was created by agency Akcelo and production company Rabbit, with post-production by The Editors and sound design by Klang Studios. The video opens on a dark, moody night scene outside a brightly lit Forty Winks retail store featuring neon signage. Store employees stand inside looking anxious and concerned through glass windows as a crowd of exhausted, sleep-deprived customers stumbles toward the entrance. The dramatic lighting and suspenseful atmosphere highlight the humorous premise of sleep deprivation.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Specialty Retailers
Background
Retail Store
Context
TVC / TV Commercial