Brand
ProjectGo To Better Sleep
Akcelo,
Associated creatives
Tags
Description
This cinematic commercial for Forty Winks titled Go To Better Sleep was created by agency Akcelo and production company Rabbit, with post-production by The Editors and sound design by Klang Studios. The video opens on a dark, moody night scene outside a brightly lit Forty Winks retail store featuring neon signage. Store employees stand inside looking anxious and concerned through glass windows as a crowd of exhausted, sleep-deprived customers stumbles toward the entrance. The dramatic lighting and suspenseful atmosphere highlight the humorous premise of sleep deprivation.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Specialty Retailers
Background
Retail Store
Context
TVC / TV Commercial