Lime Media, Media,

Description

A commercial video documenting a mobile out-of-home advertising campaign for the Ford Super Duty truck titled 'Let's Get to Work'. Hands apply vinyl graphics to a flatbed trailer before the grey Ford Super Duty pickup truck drives the massive mobile billboard through industrial areas, urban streets, and city traffic into dusk. Produced by Lime Media, the sequence captures vehicle towing power, street-level visibility, and concluding evening city skyline shots.

Style

Vertical, Commercial, Clean

Industries

Mass Market Automotive

Color

Background

Street

Context

Out of Home (OOH)