Mr Pape, Agency / Creative,

Description

This commercial spot for Ford titled Capri Ski bridges automotive heritage with modern electric vehicle design against a dramatic snow-covered mountain landscape. The sequence opens with vintage archive footage of the classic brown Ford Capri parked on a snowy road while skiers descend the slope behind it, highlighting its boot capacity and sporty aesthetic. It transitions dynamically to reveal the all-new electric Ford Capri in vibrant yellow, navigating mountain passes while skiers race alongside. Created with Wieden+Kennedy London and MJZ London, the film combines scenic exterior driving shots with crisp winter lighting and cinematic pacing.

Style

Horizontal, Cinematic, Warm

Industries

Electric / EV

Color

Background

Mountain

Context

TVC / TV Commercial