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  • ·Ford Capri Lightning automotive commercial campaign video

Mr Pape, Agency / Creative,

Associated creatives

Tags

Description

This automotive commercial campaign video for Ford showcases both classic and modern iterations of the Capri driving through dramatic mountain landscapes under stormy skies. The sequence opens with vintage archive footage of the original Capri before transitioning to the all-new electric model navigating wet winding roads. Interior shots reveal digital dashboard displays, steering wheels, and gear shifters. The visual style shifts between retro film aesthetics and sleek modern cinematography, underscored by atmospheric weather conditions and dynamic camera movements.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Electric / EV

Color

Golden Yellow (50%)
Jet Black (30%)
Silver (20%)

Background

Mountain

Context

TVC / TV Commercial