Brand
ProjectCapri Lightning
Mr Pape, Agency / Creative,
Associated creatives
Tags
Description
This automotive commercial campaign video for Ford showcases both classic and modern iterations of the Capri driving through dramatic mountain landscapes under stormy skies. The sequence opens with vintage archive footage of the original Capri before transitioning to the all-new electric model navigating wet winding roads. Interior shots reveal digital dashboard displays, steering wheels, and gear shifters. The visual style shifts between retro film aesthetics and sleek modern cinematography, underscored by atmospheric weather conditions and dynamic camera movements.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Electric / EV
Color
Golden Yellow (50%)
Jet Black (30%)
Silver (20%)
Background
Mountain
Context
TVC / TV Commercial
