BrandFloyd
ProjectBrand Identity
Order, Graphic Design,
Associated creatives
Tags
Description
Two identical red plastic ballpoint pens are positioned diagonally against a solid black background. The brand name FLOYD is printed clearly in large white sans-serif capital letters across the barrel of the primary pen. The lighting is focused and uniform, highlighting the smooth matte texture of the pens and the stark contrast between the red and black elements. One pen lies horizontally across the composition, while a second pen is partially visible, extending vertically from the lower left corner. The aesthetic is clean, minimalist, and designed for promotional clarity.
Style
Commercial
Techniques
Hard Light
Industries
Apps & Digital Platforms