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Brand
Flowerboy
ProjectBrand Identity
Three colourful posters mounted outdoors featuring playful typography and illustrations for Flowerboy run club

Forth + Back, Graphic Design,

Associated creatives

Gijs Lammers
Gijs LammersGraphic Design
Zapiens
ZapiensGraphic Design
Forth + Back
Forth + BackGraphic Design
Kontrapunkt
KontrapunktGraphic Design
Sasha Denisova
Sasha DenisovaType Design

Tags

brand identity postersbrand identitypostersoutdoor postersgraphic design

Description

Three rectangular posters featuring brand identity graphics for Flowerboy are displayed outdoors, mounted against a concrete wall and framed by overhead tree branches and leafy foliage. The left poster is a vibrant orange with green text and a running horse illustration above text reading run club. The middle poster is pink with dark red lettering, featuring a snail and mushroom illustration above schedule details. The right poster is blue with yellow typography and an illustrated dog carrying a cup. Natural sunlight and dappled tree shadows fall across the posters, creating a textured outdoor presentation.

Style

Horizontal, Commercial, Clean, Organic

Techniques

Typography, Natural light

Context

Advertising Campaign, Out of Home (OOH)