Myrto Tzima, Photography,

Description

This image features a creative wall installation designed for the Brand Identity project by Float, showcasing a large blue plastic model sprue frame mounted against a plain white interior wall. The sprue structure holds various inflatable-style blue directional signage panels displaying room directories, floor numbers, and facility icons, alongside a large freestanding number four and a recessed red fire extinguisher. A person wearing a light blue shirt and beige trousers is captured in motion on the right side with intentional motion blur as they walk past the installation. The lighting is bright and even, highlighting the glossy plastic textures of the blue frame and panels against the clean minimal background.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Long exposure, 3D render / CGI

Color

Background

White Seamless

Context

Advertising Campaign