BrandFlee
ProjectBrand Identity

Flee Brand Identity 2020
Associated creatives
Tags
Description
This graphic design project by Flee showcases a book cover layout presented against a neutral background. The composition displays the back cover, spine, and front cover side by side. The back cover is plain white with minimal center-aligned typography. The spine features vertical text detailing the publication. The front cover presents a high-contrast, grain-textured black and white photograph of a person holding a bouquet of flowers and a long candle. The overall aesthetic is stark and editorial, emphasizing monochrome contrast and typographic restraint.
Style
Artistic, Horizontal, Monochrome, Clean
Techniques
Typography
Color
Pure White (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Advertising Campaign, Website / Web