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Model Josh McGregor stands in the center of an empty paved road in an Italian lakeside village, captured under diffuse natural daylight. He wears a faded black Acne Studios Stockholm 1996 graphic t-shirt paired with relaxed grey washed denim jeans, white sneakers, and a dark baseball cap. McGregor holds a smartphone in his hand with classic wired earphones running up to his ears as he tilts his head back. In the background, traditional European architecture, lush green hills, and quiet street markings frame the casual menswear scene.