Kaj Jefferies, Photographer, London

Description

An outdoor advertising campaign billboard for First Choice stands on a busy city street, capturing public attention with its vibrant pink branding. The poster features a woman holding red swim fins in one hand and produce in the other, standing before a striped market stall filled with fruit. BOLD white typography at the top reads Taste local peaches or find secret beaches, while the brand logo sits at the bottom alongside graphic icons. The photograph by Kaj Jefferies frames the display structure against blurred urban traffic and buildings in London.

Style

Vertical, Commercial, Saturated, Warm

Industries

Travel Booking Platforms

Color

Background

Street

Context

Out of Home (OOH)