Filippa K AW26 Pre Campaign 2026

Description

Shot by photographer Magnus Lechner for the Filippa K AW26 Pre Campaign, this black and white close-up portrait features model Efraim Schroder. Styled by Maria Barsoum with hair by Henrik Haue, the model wears a white crewneck t-shirt layered under a dark tailored jacket. The composition utilizes high-contrast directional lighting, casting deep shadows across the face and emphasizing the texture of his curly hair. The Filippa K brand name is centered across the image in crisp white serif typography.

Style

Vertical, Commercial, Monochrome, Moody

Techniques

Typography, Hard Light

Industries

Designer Fashion

Color

Context

Advertising Campaign