Fila Fila Global Campaign S/S 2026 - Running 2026

Description

A group of five runners sprints forward along the centerline of a paved open highway during golden hour. The athletes wear technical running apparel including black tank tops, a neon yellow-green singlet, fitted shorts, running vests, and wrap-around performance eyewear. Low-angle direct sunlight backlights the subjects against the rural landscape, casting long shadows behind them on the asphalt.

Style

Horizontal, Commercial, Action, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign