Field Unit,

Description

This black-and-white video campaign features professional tennis player Frances Tiafoe training intensely on a court. The visual narrative captures close-up shots of his grip on a tennis racket, athletic footwear hitting court lines, and athletic portraits in moody lighting. Produced for lululemon in collaboration with Vanity Fair and Field Unit, the piece highlights early-morning training routines and athletic dedication with a cinematic, high-contrast aesthetic.