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Brand
Fidelity
ProjectBe Invested Campaign: BTS Split Screen

AnalogFolk, Agency / Creative,

Associated creatives

AnalogFolk
AnalogFolkAgency / Creative
Universal McCann
Universal McCannAgency / Creative
Untold Fable
Untold FableProduction
Untold Fable
Untold FablePost Production / VFX
Suite Post
Suite PostPost Production / VFX
Suite Post
Suite PostMusic / Sound

Tags

fidelity be invested campaignbts split screen videostoryboard sketches and live actionfidelity internationalbehind the scenes video

Description

This behind-the-scenes split-screen video for Fidelity's Be Invested campaign contrasts black-and-white storyboard sketches with corresponding live-action footage. The sequence highlights various scenes depicting people interacting in domestic and urban environments, showcasing the creative process from concept to final production. Created with contributions from AnalogFolk, Universal McCann, Untold Fable, and Suite Post, the video illustrates financial investment themes through narrative vignettes.

Style

Documentary, Horizontal, Cinematic, Clean

Techniques

Animation, VFX / visual effects

Industries

Investment & Wealth

Context

Brand Film / Corporate Video