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ProjectBrand Identity
A brown glass beer bottle with a white label reading A.P.A. sits on a yellow table with a glass of beer in the blurred background

Brand Identity 2019

Associated creatives

Amateur Dot Rocks
Amateur Dot RocksGraphic Design

Tags

craft beer bottlebeer bottleglass beer bottlebrown glass bottlebeerbottlewhite labelbeer labelbeer glassglass of beerpoured beer

Description

A brown glass craft beer bottle stands vertically as the central subject on a yellow surface, featuring a clean white label with black typography that reads A.P.A., accompanied by technical details including IBU and ABV ratings. The bottle wears a silver metal cap and sits atop printed graphic paper. In the soft-focus background, a filled plastic cup of amber beer rests on the table, while distant patrons are blurred in an outdoor setting under natural daylight. This branding imagery was created for Festival Periferia.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Chocolate (50%)
Pure White (30%)
Jet Black (20%)

Background

Road

Context

Advertising Campaign