Emita Frigato, Set Designer,

Description

This image from the Ferragamo Pre-Fall 2025 Chapter 2 L'Avventura ad campaign features a structured brown leather and woven straw tote bag positioned as the central hero object. The luxury handbag showcases smooth dark brown leather panels paired with woven textured construction and long twin shoulder handles. The background presents an artistic painted coastal or beach scene with visible brushstrokes in muted blue and neutral tones. The composition is art-directed with a cinematic quality, captured under warm lighting that highlights the fine leather grain and craftsmanship.

Style

Vertical, Commercial, Warm, Raw

Industries

Bags & Accessories

Color

Background

Illustrated Frame

Context

Advertising Campaign