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  • ·Ferragamo Holiday 2023 Campaign Campaign Editorial
BrandFerragamo
ProjectHoliday 2023 Ad Campaign
Woman in black velvet outfit reclining on a studio floor holding a black handbag in front of a painted Italian piazza backdrop.

Ferragamo Holiday 2023 Ad Campaign 2023

Associated creatives

Ferdinando Verderi
Ferdinando VerderiCreative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Paolo Ventura
Paolo VenturaVisual Artists
Aymeline Valade
Aymeline ValadeModels
Ying Ouyang
Ying OuyangModels
Malick Bodian
Malick BodianModels
Ibrahim Kamara
Ibrahim KamaraStylist

Tags

woman in black velvet outfitblack velvet outfitblack velvet coatblack handbagholding black handbagblack loaferseast asian womanwoman posing

Description

This fashion advertising image for Ferragamo's Holiday 2023 campaign was photographed by Rafael Pavarotti with creative direction by Ferdinando Verderi and styling by Ibrahim Kamara. A model in a black velvet coat and black loafers reposes on a blue-toned floor. In the background, a painted Italian architectural scene featuring historic stone buildings and a columned monument creates an illustrative collage effect. The composition blends studio lighting with painterly backdrops, reflecting high-end commercial art direction.

Style

Editorial, Artistic, Horizontal, Clean

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Gradient

Context

Advertising Campaign