Ferragamo Holiday 2023 Ad Campaign 2023

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This fashion advertising image for Ferragamo's Holiday 2023 campaign was photographed by Rafael Pavarotti with creative direction by Ferdinando Verderi and styling by Ibrahim Kamara. A model in a black velvet coat and black loafers reposes on a blue-toned floor. In the background, a painted Italian architectural scene featuring historic stone buildings and a columned monument creates an illustrative collage effect. The composition blends studio lighting with painterly backdrops, reflecting high-end commercial art direction.