BrandFendi
ProjectSpring 2025 Ad Campaign
Mary Howard, Set Designer,
Associated creatives
Tags
Description
A smiling woman sits against a soft pink, stucco-like wall in this high-fashion advertising image. She wears an intricate, sleeveless dress and holds two distinctive Fendi handbags: one a larger sage green bag with delicate floral embroidery, and the other a smaller, neutral-toned miniature bag. She also holds a single pink flower by its stem. The composition is framed by the soft, dappled shadows of olive branches, adding organic texture to the scene. The overall lighting is bright and even, emphasizing the textures of the handbags and the model's jewelry. The brand name 'Fendi Roma' is prominently displayed at the bottom of the frame.
Style
Editorial, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses