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A seated young black man wearing a white shirt and shorts holding a bright yellow handbag in an industrial workshop.

Fendi Men's Summer 2024 Ad Campaign 2024

Associated creatives

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Description

This campaign image for the Fendi Men's Summer 2024 collection was photographed by Bruno Staub in an Italian workshop setting. The composition centers on a young Black model seated on a rolling office chair, dressed in a matching light-colored shirt and shorts ensemble paired with white socks and sneakers. He wears a vibrant yellow crossbody handbag with distinctive hardware across his chest, adding a sharp chromatic contrast to the monochrome outfit. The background shows an industrial workspace with manufacturing equipment, tables, and machinery under soft, even overhead lighting.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (60%)
Amber (40%)

Background

Factory

Context

Advertising Campaign