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BrandFendi
Project'Golf Capsule' 2023 Ad Campaign
Monochrome portrait of a young man holding a Fendi-branded golf ball on a tee in front of his eye, wearing a patterned polo shirt and cardigan

Fendi 'Golf Capsule' 2023 Ad Campaign 2023

Associated creatives

Silvia Venturini Fendi
Silvia Venturini FendiFendi Men’s Creative Director

Tags

young man holding golf ballyoung manman holding golf ballgolf ball on teefendi golf ballwhite polo shirtknit cardigan

Description

This monochrome advertising portrait for Fendi's 2023 Golf Capsule ad campaign features a young man posing while holding a Fendi-branded golf ball on a tee directly in front of his right eye. He is styled in a white polo shirt with striped collar details and a patterned knit cardigan with prominent graphic trim. The lighting is direct and high-contrast, characteristic of classic studio fashion photography. The composition creates a direct gaze toward the viewer with the left eye while the right is playfully obscured by the golf ball prop. The neutral studio background keeps the focus entirely on the subject and the branded athletic apparel.

Style

Vertical, Commercial, Monochrome

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Advertising Campaign