BrandCallaway Golf
ProjectSerious Innovation
Fellow LA, Production,
Associated creatives
Associated creatives
Tags
Description
This CGI-rendered video showcases a golf driver using red line art to highlight its components. The driver is predominantly black with red geometric line details, set against a dark background. Features highlighted include the 'Suspended Energy Core,' 'Urethane Microspheres,' and '360 Face Cup.' The video uses strong, red text overlays to emphasize the terms 'SERIOUS LAUNCH,' 'EASY LAUNCH,' 'SERIOUS FEEL,' 'SERIOUS SPEED' and 'EASY SPEED.' The lighting enhances the contrast between the dark body and the bright, red linear details, contributing to a futuristic and dynamic aesthetic.