Fedrigoni Brand Identity 2020

Description

Minimalist vertical graphic poster design created for Fedrigoni as part of the Brand Identity project. The composition features a smooth, neutral vertical gradient background transitioning from pale cream to muted grey-blue. White sans-serif typography is arranged cleanly across the frame, including the phrase 'Stay home.' and a dense accumulation of days of the week spelling out a textural typographic landscape at the bottom. Small informational text blocks are positioned subtly on the upper left side. The overall aesthetic is clean, contemporary, and focused entirely on typographic form.

Style

Artistic, Vertical, Minimalist, Negative Space

Techniques

Typography, Vector

Color

Background

Gradient

Context

Advertising Campaign