Fedrigoni Brand Identity 2018

Description

This top-down flat lay composition showcases stacks of white paper reams featuring intricate blind embossing. Large typographic numbers and dense blocks of smaller text are pressed into the textured paper surface, creating a subtle interplay of light and shadow. The paper stacks are arranged neatly against a muted grey background. The clean lighting accentuates the tactile quality of the heavy paper stock. This graphic design project was created for Fedrigoni.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

CPG / Packaged Food

Color

Background

Grey Seamless

Context

Advertising Campaign