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BrandFear of God
ProjectCALIFORNIA 1.0 ENCORE
Top-down view of Fear of God sculpted foam slip-on shoes with translucent typography overlaid on a grey background.

Fear of God CALIFORNIA 1.0 ENCORE 2026

Associated creatives

Jerry Lorenzo
Jerry LorenzoDesigner
Arcin Sagdic
Arcin SagdicPhotographer
Adrian Lopez
Adrian LopezArt Director

Tags

fear of god shoesfear of god mulesfoam slip on shoesfoam mulessculptural slip on shoesfear of god californiacalifornia mulesminimalist foam shoes

Description

Fear of God California 1.0 Encore campaign visual shot by photographer Arcin Sagdic with art direction by Adrian Lopez and design by Jerry Lorenzo. The composition centers on a pair of minimalist, sculpted foam slip-on mules arranged vertically. Semi-transparent, glowing typography spelling out 'FEAR OF GOD' is overlaid down the center of the frame. Even, diffused lighting highlights the clean contours and matte surface of the footwear against a smooth, solid slate-grey background.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Footwear

Color

Off-White (100%)

Background

Solid Colour

Context

Advertising Campaign