BrandFear of God
ProjectAthletics 2023 Ad Campaign
Jerry Lorenzo,
Associated creatives
Tags
Description
A striking close-up portrait of a model wearing a monochromatic sage green ensemble from the Fear of God Athletics 2023 campaign. The subject wears a fabric visor with a reflective, metallic brim that obscures the upper part of their face. They are dressed in a heavy-weight sage green sweatshirt adorned with a minimalist, vertical three-bar graphic on the chest. Long, straight dark hair frames their face, adding to the symmetrical and clean composition. The lighting is soft and diffused, creating a muted, earthy color palette with a smooth, matte finish. The background is a plain, neutral light gray, emphasizing the architectural and futuristic aesthetic of the sportswear.
Style
Editorial, Vertical
Techniques
Studio strobe
Industries
Sportswear