FCB SHOUT, Agency / Creative,

Description

A Domino's commercial showcases the making of their Shawarma pizza. The video opens with a close up of a rotating slab of seasoned meat. A man wearing a red fez carves off pieces of the meat with a long knife, which are then used as a pizza topping. The pizza dough is prepared and topped with the meat, tomato slices, and cucumber. A pale yellow sauce is poured over the pizza and into a hole in the center of the crust. A hand takes a slice, ready to eat. The commercial has warm, inviting lighting and close-up camera shots to emphasize the preparation and texture of the food. The color palette is dominated by the warm tones of the pizza ingredients and golden sauce.