FCB New York, Creative Agency, New York

Description

The video starts with a close-up shot of a hand on a basketball, followed by text that reads 'Michelob Ultra Presents Dreamcaster Behind the Tech'. The scene shifts to a basketball arena with blurry figures in the background. Subsequently, a view of computer screens displaying lines of code and a skeletal image of a person appears. A man is then shown speaking on stage. The text 'Over the last year, Michelob Ultra has been on a journey to redefine the limits of accessibility in sports. That journey began with one man' is displayed. Finally, there is a close-up shot of a man's face, followed by a basketball going through a hoop in an arena.