FCB New York, Creative Agency, New York

Description

The scene opens with a neon 'BAR' sign glowing red against a snowy, overcast sky. The camera cuts to a bartender in the dimly lit bar pouring a glass of beer. A golden retriever lies on a bed inside of the bar. The scene transitions to a man with a mustache driving a truck, tuning the radio in winter weather. The man stops in front of a Budweiser building, and is greeted by a horse. The sequence ends with a man petting a horse in the snow, and a team of horses running towards the camera.