FCB Chicago, Agency / Creative,

Description

This is an Adidas advertisement. Chris Nikic, an Adidas-sponsored triathlete and marathon runner with Down syndrome, is introduced. In a low-lit, outdoor nighttime setting, Nikic is standing in front of a vehicle with headlights on. The camera angle is low, looking up at Nikic. Archival photos show Nikic as a baby and as a toddler receiving physical therapy. The overall tone is inspirational and empowering.