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  • ·Fantastical Sharks and Rays campaign by Innocean
A shark swimming in murky green underwater with a stingray below and yellow framed text reading Fantastical Sharks and Rays

Innocean, Creative Agency, Sydney

Associated creatives

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Description

This vivid underwater visual features a large shark swimming through deep turquoise and green water, accompanied by a stingray gliding near the lower left corner. A striking yellow rectangular border frames the central scene, enclosing elegant typography that reads Fantastical Sharks and Rays alongside the subtitle Imagining a world beneath the waves. The lower portion of the image contains multiple white organizational logos against the dark gradient background. The overall composition uses aquatic tones and high-contrast typography to create an immersive environmental campaign look.

Style

Cinematic, Square, Saturated, Warm

Techniques

Underwater

Industries

Public Awareness

Color

Forest Green (60%)
Lemon (40%)

Background

Ocean

Context

Advertising Campaign, Out of Home (OOH)