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Website typography introduction for Family Meal supporting New York restaurants impacted by COVID-19

Brand Identity 2021

Associated creatives

Description

Graphic design brand identity for Family Meal, a website created to help raise money and support New York restaurants and their employees during COVID-19 closures. The composition features structured typographic layout against a neutral background, inviting visitors to download recipes and make donations directly to restaurant staff funds. The layout incorporates playful headers, underlined links, and a yellow starburst call-to-action graphic directing users to scroll for recipes. The visual style utilizes clean digital composition combined with editorial typography.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

Public Awareness

Color

Pure White (70%)

Jet Black (30%)

Background

Solid Colour

Context

Website / Web