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  • Fall 2024 Ad Campaign 2024 - image 651304
BrandGucci
ProjectFall 2024 Ad Campaign
Close-up shot of the rear view of a white horse with a pale mane. The horse stands against a plain white background, showcasing its coat and musculature.

Gucci Fall 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Deo Suveera & Pamela Dimitrov
Deo Suveera & Pamela DimitrovPhotographers
Emanuele Cantò
Emanuele CantòDirector
Agel Akol
Agel AkolModels
Ana Rossolovich
Ana RossolovichModels
Chloe Oh
Chloe OhModels
and Achille Genet
and Achille GenetModels
Francesca Burns
Francesca BurnsStylist
Claire Grech
Claire GrechHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

horseequinewhite horseanimalmammal

Description

A close-up, almost abstract, composition focuses on the rear of a white horse set against a plain, light background. The horse's musculature and coat texture are highly visible, with soft shadows defining its form. The mane is a pale, creamy color, contrasting with the stark white of the body. The framing concentrates on the horse's back and tail, creating a minimalist and clean aesthetic. The lighting appears soft and diffused, accentuating the subtle variations in the horse's coat.